The term Big Data became an industry buzzword in 2012, but the
term has been around for decades. In fact,
an article published in Forbes entitled “A Very Short History of Big Data” states
the term was first used in 1944 in an attempt to quantify the growth rate in
the volume of data. In my quest to learn more about Big Data, and where the term
came from I came across a great TedEducation video which details the
history of Big Data.
Exploration on the Big Data frontier - Tim Smith
Looking Forward
Fast-forward to 2013 and Big Data continues to be a
trending topic. The ever-increasing amount of digital information is a key
component of what we now call Big Data. In the article “Why big data is the
sexiest new marketing tool” the author is shocked by the stat that "Humans
now create in two days the same amount of data that it took from the dawn of
civilization until 2003 to create." That’s a pretty crazy statistic. Can
you imagine what that number will be in 10 years? So what does this all mean for digital marketers?
Why should we care about Big Data? Below are the Top 3 reasons why digital marketers
should care about Big Data based on an article I recently read entitled “Big Data, Analytics And The Future Of Marketing And Sales”
1)
Fresh insights into customer needs and online behaviors
2)
Increase productivity and profitability
3)
Improved marketing ROI
.
No comments:
Post a Comment